You’ll be turning men’s heads this Valentine’s Day when you wear a red dress, red blouse, red hair band, red lipstick, red earrings or red flower in your hair. In five experiments, University of Rochester psychologists found that the color red makes men instantly more attracted to the woman wearing it. Men’s brains, like those of other primates, are naturally wired to respond positively to the fiery color because it signals good health and sexual maturity, the researchers explain.
[photo: Lynette Lan]
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