Think it’s strange when a salesperson keeps you talking about your personal life instead of plugging the product you’re considering purchasing? He or she may simply be fishing to find something you share in common, such as the same birthdate, hometown or hobby. And for good reason! A study out of the University of British Columbia shows that we’re far more likely to purchase a product when we have something in common with the salesperson who’s selling it. That’s because we all have a fundamental desire to connect with others, and having something in common creates this connection, making you feel closer and more trusting of the other person instantly, the resesarchers explain.
[photo: Tennessee-Mary]
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