Ever notice that your hunger spikes after watching certain television commercials for chips, cookies, cheeseburgers, fries and other tempting treats? It’s no coincidence. A new study in the Journal of Consumer Research reveals that pyschology-savvy advertisers are now adding more words and sounds to their images to describe the taste, texture, smell, sight and sound of food—for instance, the crunch of a potato chip, the sizzle of bacon and the smooth velvety texture of cheddar cheese sauce. Turns out, engaging more of your senses makes you remember how much you enjoy the advertised morsels, which instantly amps up your desire for it. Easy way to avoid this craving trigger: Simply hit the mute button during food commercials.
[photo: yumyumbubblegum]
