Want to wow family and friends even more with your homemade lemonade, smoothies and milkshakes? Serve these drinks in a glass or mug rather than a plastic or paper cup. Sounds strange, but in a study published in the Journal of Consumer Research, participants were convinced that beverages served to them in sturdy cups tasted better than those served in a flimsy cups—even though the beverages were the same. Why the difference? Our perception of how good or bad drinks taste is affected by how sturdy the container is—the firmer it is, the more we like what we’re drinking.
[photo: Bryan Davidson]
