Ever notice that your hunger spikes after watching certain television commercials for chips, cookies, cheeseburgers, fries and other tempting treats? It’s no coincidence. A new study in the [more…]
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tricks at your expense
Do you pay more for certain brands of coffee, food, clothing or other products because you think they’re better than the less expensive or generic equivalents? Your preference may actually come from seeing the brand used by others—for instance, by friends and coworkers, on TV and in movies, even by strangers you pass on the street, say researchers from Duke University and the University of Maryland. [more…]
Think there are a lot of sale items at your local supermarket? Take a closer look—supermarkets are using new techniques to make items appear as though they’re on sale when they’re really not, says Charlie Peters of paylessforfood.com. Luckily, spotting the fakes is easy. To do it: [more…]
Ever buy a product based on good reviews you read online only to be disappointed in your purchase? You may have been reading raves written by fake reviewers—people paid to pose post glowing comments to boost sales. For truly trustworthy opinions, [more…]
Classical! In fact, one study out of Texas Tech University shows you’ll spend, on average, three times more on each item when it’s playing in the background. The researchers believe that classical music unconsciously makes you feel more sophisticated, and this, in turn, makes you buy significantly more expensive items.
[photo credit: edenpictures]
Suddenly feel the urge to be a super-generous restaurant or coffee bar tipper? It may not just be the good service that’s inspiring you to throw in an extra buck or two. Wait staff have a few study-proven tricks up their towel-draped sleeve for motivating you to part with [more…]
